Search Management
Managing the Tail
When paid search campaigns exceed thousands of terms, proper management becomes cumbersome and tedious. And when the number of terms approaches one million and beyond, account management becomes impossible using traditional tools. Inquiro Group makes managing campaigns of this size easier by building customized tools to meet your specific and unique needs. After recommending changes to your site based on an SEO audit, we can implement rules-based algorithms that execute bid changes reflecting the current state of the market without requiring substantial human intervention.
Experience & Success
We have deployed a bid management solution to a well-known shopping engine with much success. Our customized solution is capable of handling 35 million keywords while reducing the cost per SEM operation from $450 to 10 cents.
Contact us today to find out how our capabilities in automated bid management could help streamline your organization’s SEM campaigns and decrease your reliance on search agency.