search marketing solutions
Optimization
Black Box Optimization
Years after search marketing emerged as an essential marketing channel, the prevalent optimization methods are imprecise – they still involve guesswork, spreadsheets, and infrequent bid changes. There remains a black box covering the search engines and, too often, another one covering your search agency’s optimization efforts.
Inquiro Group Optimization
Optimization means testing and automation. We can answer basic questions like:
- Is it profit maximizing to appear in paid and organic listings at the same time?
- Should affiliates be allowed to bid on common terms, particularly your trademarks, or is the cannibalistic impact of their listings too high?
- How can you effectively optimize a campaign of 20,000 keywords when the marketplace changes every minute?
We understand these issues. We have expertise in making sense of large amounts of data, integrating multiple data streams, and producing systems that operationalize the search management process.
Contact us today to learn more about how Inquiro Group can optimize your campaigns across all search channels with precision and automation.